For those for whom photographing one’s food is as important a part of the food digestion procedure as swallowing, there’s Bake and Bubble Wrap, at No. 9 and No.
24 Wardour Street.
Bake’s most Instagrammable is their soft-serve matcha tea ice-cream served in a fish-shaped taiyaki waffle cone with a jaunty wafer.
Bubble Wrap specializes in Hong Kong-style egg waffles, served with ice cream and topped with whatever from Oreos to red bean sauce. They look fantastic, but you ‘d much better be starving and love sugar– the peanut butter choice is Hong Kong levels of sweet.
And if you want to compare Hong Kong custard tarts to the Portuguese originals, Wonderful Patisserie (45 Gerrard St, W1D 5QQ; 020 7734 7629) serves both.